“We are starting to hear bright spots in the economy and that a recovery is eminent. If your business is like ours, you want to take action today when the right solution is presented.” – Jim Banahan

We have assembled the top ten ideas for health care providers to grow your patient volume and revenues through medical advertising materials and medical illustrations. Since 1986 we have consulted with cardiovascular, neurological, orthopaedic and oncologic centers of excellence. The outcomes of increasing patient volume, revenues, awareness and preference for your products and services are the common goal we strive towards. As experienced strategic planners, marketers, advertisers and public/community relations professionals, our campaigns will increase your patient volume and revenues.

Armenian syndicated medial advertising

Why are we so confident? Three words…education illustration medical. We pioneered the use of medical illustrations and descriptive copy that provide education for urban as well as rural communities. More importantly, our efforts consistently position our clients as the authority in their respective service area. We are constantly developing innovative methods to drive patient volume and educate communities.

A patient is a member and is an employee. If the hospital, health insurer and employer all communicate together – with the same educational information and graphics, savings occur faster and more efficiently. We believe the more you know about heart disease the better prepared you are to prevent it.

Looking for a problem solver who can increase patient volume and enhance your market position? Here are ten proven methods for growing your healthcare business:

1. Syndicated Medial Advertising

Advertising is the most efficient way to educate current and potential patients about your product lines and/or services you offer. With syndicated medical advertising, you get a custom campaign with proven results that are ready for use TODAY. By simply personalizing them with your logo and brand identification, syndicated medical advertising campaigns:

• Are customized to your specialties/needs
• Are customized to your specific market region
• Position your program as the leading authority
• Promote positive community education and awareness
• Develop physician and self referrals simultaneously
• Increase utilization of ancillary services

Offer these cost effective syndicated campaigns in cardiology, orthopaedics and oncology in English, Korean, Armenian, Spanish and more.

2. Education, Illustration Medical Advertising

Medically illustrated educational advertisementing is one of the best ways to market to through your employees, current customers and prospects. We all know how effective illustrations are for education. Here is a tip you can not overlook, position your cardiac program as the authority in care and
treatment within your market region. Are you customers English and Spanish
speaking?

Campaign should include both and other languages that fit you demographics for:

• Echocardiogram
• Catheterization
• Angioplasty
• Angioplasty- Stent
• Drug Eluting Stents
• Aortic Valve Replacement
• Coronary Artery Bypass Surgery
• Ablation
• Endoluminal- Graft

3. Prevention Educational Campaign

So your patients are not rocket scientists, medical doctors and not even English speaking. It starts with education to grow patient volume and revenues. Education through illustration is the medical way to market and advertise to the neophytes.  Medically illustrated educational advertisements support your program’s position and the need to be a leader. Medical marketing directed at prevention education is the key to reducing the risk of heart disease for your employees and your patients. They are available in all languages.

Campaign should include:

• The Heart
• Heart Attack
• Are You At Risk?
• Prevention is the Key
• Danger: The First Signs
• Modifiable Risk Factors
• Cardiac Risk Assessment

4. Live Better Educational Campaign

Medically illustrated educational advertisements should support your program’s position at adopting a healthy lifestyle to preventing heart disease and offer these campaigns in all languages.

Campaigns should include:

• Eat Healthy
• Exercise
• See Your Doctor
• Know Your Blood Pressure
• Moderate Consumption
• Relax
• Stop Smoking
• Know Your Ideal Weight

5. Definition Educational Campaign

Offer definitions of medical terms to enable the public to better understand the rapidly changing cardiac environment.

Campaigns should include:

• Angina
• Cardiac Arrest
• Arrhythmia
• Endarterectomy
• Myocardial Infarction
• Streptokinase
• Thrombolysis

6. Orthopaedic Educational Campaign

Medically illustrated educational advertisements can position your orthopaedic program as the authority within your market region.

Create a campaign that includes:

• Hip Replacement
• Knee Replacement
• Hip Testimonial
• Knee Testimonial
• We Care

7. Oncology Educational Campaign

Medically illustrated educational advertisements can position your oncology program as the authority within your
market region with a campaign that includes:

• Prevention/ Detection
• Breast Cancer
• Colorectal Cancer
• Lung Cancer
• Prostate Cancer

8. Cardiac Education Books

With an educational book series designed to explain specific procedures to patients and their families, this useful tool will bring awareness to your hospital staff, your physicians and your cardiac rehabilitation teams.

Offer these more than just English and Spanish, and Banahan.com can help with:

• Understanding Your Cardiac Catheterization
• Understanding Your Coronary Angioplasty
• Understanding Your Cardiac Surgery

9. Educational Medical Wallpaper

Wallpaper featuring medical illustrations are a contemporary and cost effective way to educate patients and their families. They promote good health and position your program as the authority in diagnosis and care. Make use of valuable educational real estate … your walls! Start small – the possibilities are endless.

10. CCAP (Corporate Cardiovascular Advocacy and Prevention)

Looking to reduce your health care costs associated with treating their employees and dependents who suffer from cardiovascular disease? A program like CCAP combines communication, internal advertising campaigns and traditional screenings over a 2-year period to increase awareness of an employee’s risk for heart disease, and the steps necessary to reduce those risks in the most efficient and cost effective manner.                                                                                                                 Educational Wall Art

Who Are We?

Banahan.Communications | medical marketing experts consists of a proven staff of professionals led by Jim & Paula Banahan who together have 36 years of healthcare consulting experience.

Where this top ten list  was implemented

• Mount Sinai Heart – New York, NY
• Saint Barnabas Health Care System – West Orange, NJ
• Glashow Orthopaedics – New York, NY
• Boston Scientific – Glens Falls, NY
• Lahey Clinic – Burlington, MA
• Arizona School of Dental Assisting – Scottsdale, AZ
• St. Peter’s Health Care Services – Albany, NY
• Benedictine Hospital – Kingston, NY
• The Institute for Peripheral Nerve Surgery – Boston, MA, Baltimore, MD & Tucson, AZ
• Lutheran Heart Hospital (Banner Health System) – Mesa, AZ
• Valley Lutheran Medical Center (Banner Health System) – Mesa, AZ
• Blue Cross Blue Shield of Arizona – Phoenix, AZ
• Arizona Heart Institute – Phoenix, AZ
• American Red Cross – Western, New England and North Central Regions
• Baptist Hospitals and Health Systems – Phoenix, AZ
• Barrow Neurological Institute – Phoenix, AZ
• Baylor Hospital – Dallas, TX
• Brookside Hospital – Nashua, NH
• Catholic Medical Center (Optima Health System) – Manchester, NH
• East Valley Regional Health System – Phoenix, AZ
• Heart Center at Arrowhead Community Hospital – Glendale, AZ
• Heart Center at Bullhead Community Hospital – Bullhead City, AZ
• Heart Institute at Retreat Hospital – Richmond, VA
• Heart Institute at St. Anthony’s – Crown Point, IN
• High Plains Heart Institute – Amarillo, TX
• Humana Hospital – Phoenix, AZ
• KRON Clinical Services – Raleigh-Durham, NC
• Merrimack Valley Physical Therapy – Manchester, NH
• Michael DeBakey Heart Institute – Kenosha, WI
• New Hampshire Heart Institute – Manchester, NH
• Ochsner Heart and Vascular Institute – New Orleans, LA
• Pain Management Center – Fort Worth, TX
• Pain Management Center – Little Rock, AR
• South West Regional Heart Institute – Houston, TX
• St. Joseph’s Center for Sports Medicine – Phoenix, AZ
• St. Joseph’s Hospital and Medical Center – Phoenix, AZ
• Sun City Physicians Care – Sun City, AZ

Follow this discussion on medical advertising materials on the web.

To learn more about how to leverage this top ten list to grow your patient volume and revenues, contact Banahan below, visit, www.Banahan.com or call us at 877-395-8901.

Power your medical marketing and advertising with web video and online marketing, especially for medical procedures. You have the ability to reach millions. If over 60% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a must when education is necessary to your marketing message. Web video for marketing medical procedures makes healthcare advertising work.

How does web video work?
In this case, over an hour of video was turned into 10 short videos based on an interview featuring Dr. David B. Samadi M.D. and Dr. Simon Hall M.D. of Mt. Sinai Hospital on topics pertaining to prostate cancer, biopsy exams and questions like, “Is a prostate biopsy necessary and frequency of prostate biopsy”.

Each video was created based on the our keyword research in referencing the online conversation around prostate cancer. We then referenced the most relevant search terms and published each video into the most relevant online marketing channels. Through our expertise of keyword research, search engine marketing (and optimization) and the power of syndicating these videos to the top video web sites, blogs and social networking sites, these 10 videos were each promoted to up to 50 unique marketing channels.

What were the results?
In less than 30 days the 10 videos were viewed over 2,600 times from the 13 channels tracked. Now after 3 months the videos have been viewed over 8,900 times. Through our online marketing and syndication process, additional web sites and blogs have picked up and published these videos to further the online reach and increases viewership and branding. Here are some of the rankings that have been established in Google (note that there are multiple rankings in Google sometime securing results 1 through 8 for the keywords we targeted).

Search Term with Web Video and Google Rank for Term
safe to have sex after prostate radiation 1 2 3 8 9
does frequency of sex influence rate of prostate cancer 1 3 10 11
incidence of prostate cancer in early 40′s 1
Bleeding with prostatectomy 1 2 3 4 5 6 7 8
Evolution Of Prostatectomy 1 2 3 4 5 6 7 9
prostate biopsy exam 4 5 13
robotic prostatectomy recovery 5 6 12 13 14 15 16 17
Overview Of the Robotic Prostatectomy 6 7 9 12 13 14 15
prostate sonogram/biopsy and sex 8 15 16 17
frequency of prostate biopsy 8 10 11 12 14 15 16 17
post prostate biopsy pain 8 11
cryogenic prostate surgery 8 16 17 18
robotic prostatectomy anesthesia problems 9 10 11 12 13 14 15 17
davinci robotic prostatectomy testimonials 10 11 12 13 14 15 16 19

What is the demographic audience that web video reaches?
Many question whether web video will reach their target market demographic. With over 1 and a half years of tracking demographic data on web sites like YouTube.com, the median age of viewers has risen sharply. In addition, the average income and education of video viewers is well above the U.S. average. Here are the current statistics:

AGE
18% are 60+
28% are 50+
45% are 40+
54% are 35+
62% are 30+
70% are 25+

INCOME
$45-60k = 57%
$60-75k = 48%
$75-100 = 36%
$100-125 = 27%
$125+ = 19%

EDUCATION
Associate Degree = 54%
Bachelor = 48%
Graduate = 18%

RACE
Caucasion = 62%
Hispanic = 20%
Asian = 7%
Afr. Am. = 3%
Other = 8%

Summary
Let’s face it, people prefer pictures and video over reading when it comes to the Internet. Technical topics are the norm in the medical field and the power of video is unmatched when the right marketing plan is created and implemented. Medical professionals, health care providers and medical related businesses should leverage the power of web video to drive traffic and create brand awareness for your business.

If you are a medical professional, health care provider or a medical related business that is not leveraging the power of web video like this example, please contact the medical marketing experts, www.Banahan.com, for more information on how to leverage your business message through web video and reach thousands within the first 30 days.

Medical marketing and education go hand in hand. With the right medical marketing partner and the right educational tools, growing your patient volume and reaching new markets can be realized quickly and continuously.

For example, how do you take advantage of one of the fastest growing areas in heathcare, vascular disease and vascular care? How do you build your heart and vascular marketing program on a budget?

Internal Medical Marketing
The best and most effective place to start a marketing campaign to increase awareness is right in your own backyard. Most hospitals overlook their best marketing vehicles, their employees. The right medical marketing company not only understands this but will have created a internal marketing campaign that any hospital can use to grow awareness for their patient volume. For example, Banahan Communications created an internal marketing campaign with medical marketing materials that offers free heart screening for all healthcare employees. The results of this campaign show that 33% of all employees take the free heart test. From here, word of mouth marketing and viral marketing take hold.

Demographic Targeting – Ethnic Marketing – Hispanic Marketing
Hispanic marketing for medical practices and hospitals is one of the fastest growing markets to reach. Zip code analysis combined with a proven set of marketing tools called syndicated medical ads can help hospitals quickly launch the most cost effective marketing campaign…in days. Again, with the right medical marketing company, it can be as simple as just sending in your logo. (See Banahan.com for more information)

Low Cost Creative with High Impact

Times are tight and so are marketing budgets but this does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.