Posts Tagged ‘patient problem’

Marketing Medical Procedures and Medical Marketing Kits

Sunday, February 15th, 2009

medical-device-marketing

Here is an example of marketing medical procedures using medical marketing kits. In this case there are multiple angles to the marketing message:

  1. Patient Problem: Eliminating  Leg Pain
  2. Business Need 1: Medivcal device marketing “Major medical device Tool Carves Out Major Blockages
  3. Business Need 2: Attract new patients from known need “Pain So Great You Can Barely Walk”

Medical Marketing message to patients and prospects: If you have the kind of pain that makes it difficult to walk even very short distances, you know how disabling peripheral vascular disease (PVD) can be. PVD  occurs when there is a blockage in the arteries in the legs. When a blockage occurs, the blood’s ability to circulate is reduced. The legs don’t receive enough oxygen rich blood to function properly. The result is a significant amount of discomfort for the patient. Pain that is often so great that even walking to the end of the driveway is unbearable.

New Less Invasive Procedures
In the past, opening an artery meant cutting through skin, fat and muscle and into the artery itself—major surgery. Today, there’s often a better way to relieve symptoms and lower your risk for major problems.

Expert Clinical Technology

At The Christ Hospital Vascular Center, a miniature device enters an artery through a small incision. In minutes, this tiny tool can be at the blockage site, cutting plaque, clearing a path for restored blood flow. Today’s technology is changing the treatment of heart and blood vessel disease, away from surgery toward less traumatic treatments. For our patients, these new methods offer more comfort, more convenience, and quicker recoveries.

Call to Action: To learn more about the use of this and other less-invasive techniques including stenting, angioplasty, plaque excision and laser to treat peripheral vascular disease, call for information.

Our Call to Action: Times are tight and so are marketing medical procedures using medical marketing kits in multiple languages it smart marketing. This does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.