Keeping up with the current medical marketing trend, Jim Banahan, the Vice President of Marketing and Community Relations at HPMC said “We are building a relationship with our community based on the simple principle of trust. But for the community to trust HPMC, it needs to build a relationship with us first … to get to know who we are.”

Earlier this year, the hospital (via telephonic research) asked the many diverse communities living within 5-miles of the hospital if they would like to know more about Hollywood Presbyterian and the many health services it offers the community. “They said yes,” Banahan said.

Based on that answer, the hospital has been reaching out to the community, unlike any other health care facility in the region, by taking its simple message directly to the people of Los Angeles.

“Rather than making them come to us, we went out to them,” said Banahan. “We made it as easy as possible for people in our community to learn about our physicians, nurses and programs by going to the streets, to where the population congregates and commutes.”

For the last few months, the hospital has been adorning the streets of Hollywood with HPMC panels that promote family care and healthy living. Appearing at bus-stops throughout the community, these panels present images of Hollywood Presbyterian physicians, nurses and patients that highlight the hospital’s dedication to improving the health and welfare of all the residents of Los Angeles.

“Every panel is tailored to the community it serves,” said Banahan, adding that the panels in Little Armenia are in Armenian, those in Korea Town are in Korean, while Spanish language panels are located throughout the entire region surrounding the hospital.

HPMC has also been increasing awareness of its name and mission below the streets of LA, utilizing the subway system to transform one of the largest transportation hubs in the city into an informative environment where commuters can get better acquainted with the hospital’s audacious goal of becoming the most trusted medical center by 2012.

“The hospital displayed its message on every media space within the subway station at Downtown’s 7th and Figueroa Metro terminal, enhancing the experience with specialized displays highlighting the diverse character of the Hollywood Presbyterian family,” said Les Harrison of CBS Outdoor, who coordinated the effort with HPMC.

The 7th and Figueroa station connects Los Angeles to Long Beach and serves the largest volume of commuters in the MTA system. The expansive ad space allowed the hospital to share a variety of messages to riders during a single visit.
The campaign’s goal is to introduce the community to the hospital’s friendly atmosphere by using its own staff and physicians to spread the message. “We photographed ourselves for the ad banners, using life size images of our nurses, physicians and patients,” Banahan said. “We’re honest, open and use real people to express our dedication of quality, trust and family.”

“Trust is the key ingredient in choosing a hospital and we want to earn the right to be the most trusted hospital in town,” Banahan said. “Educating the public about our commitment to quality care and safety is the first step in building a bond.”

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Looking for a problem solver who can increase patient volume and enhance your market position? Campaigns that connect with your community and that have grass roots orgins starting with your employees is something Banahan Communications  Medical Marketing Agency excels at.

Website: www.Banahan.com
Email: jim@banahan.com
Phone: 602.395.8900
Toll Free: 877.395.8901
Fax: 602-395 8912

We wanted to share with you the latest syndicated educations marketing products for vascular and peripheral  vascular programs from Banahan Communications | Educational Medical Marketing.  The creative is called, “Vascular Man and Woman”. 

Branded with your logo, these products target:

•  - Referring Physician Offices and Patient Examination Rooms
•  - Intra-hospital and Clinic Examination Rooms
•  - Primary and Secondary Service Area Facilities

The following is what is available upon request and represent items from the product line:

1. Full Color Wall Poster for Patient Exam Rooms.  The 2’x3’ posters feature medical illustrations of the vascular system on both male and female boomer-generation models.  The laminated finish allows individual patient issue areas to be circled in the exam room during patient teaching and then erased in preparation for the following patient visit.
2. Full Color Tablets for Patient Reference.  The 8”x11” tablets have 50 sheets each, identical to the vascular male and female posters.  The physician or nurse can write specific patient information on the vascular teaching tool that is taken home with the patient.

Both the posters and tablets are customized with the (NAME OF ORGANIZATION) brand
and contact information. 

Please take a look at the enclosed price list for these products.   We will be pleased to
answer any questions and assist you with placing an order:

• via telephone, (602) 395-8900
• on our website, www.IncreaseVascularVolume.com
• via Fax, Price List Order Form

We look forward to assisting you in your efforts to increase the vascular volume at (NAME OF ORGANIZATION).

Sincerely,

James W. Banahan
President
Banahan Communications | Medical Marketing Agency