We have assembled the top ten ideas for health care providers to grow your patient volume and revenues through medical advertising materials and medical illustrations. Since 1986 we have consulted with cardiovascular, neurological, orthopaedic and oncologic centers of excellence. The outcomes of increasing patient volume, revenues, awareness and preference for your products and services are the common goal we strive towards. As experienced strategic planners, marketers, advertisers and public/community relations professionals, our campaigns will increase your patient volume and revenues.

Armenian syndicated medial advertising

Why are we so confident? Three words…education illustration medical. We pioneered the use of medical illustrations and descriptive copy that provide education for urban as well as rural communities. More importantly, our efforts consistently position our clients as the authority in their respective service area. We are constantly developing innovative methods to drive patient volume and educate communities.

A patient is a member and is an employee. If the hospital, health insurer and employer all communicate together – with the same educational information and graphics, savings occur faster and more efficiently. We believe the more you know about heart disease the better prepared you are to prevent it.

Looking for a problem solver who can increase patient volume and enhance your market position? Here are ten proven methods for growing your healthcare business:

1. Syndicated Medial Advertising

Advertising is the most efficient way to educate current and potential patients about your product lines and/or services you offer. With syndicated medical advertising, you get a custom campaign with proven results that are ready for use TODAY. By simply personalizing them with your logo and brand identification, syndicated medical advertising campaigns:

• Are customized to your specialties/needs
• Are customized to your specific market region
• Position your program as the leading authority
• Promote positive community education and awareness
• Develop physician and self referrals simultaneously
• Increase utilization of ancillary services

Offer these cost effective syndicated campaigns in cardiology, orthopaedics and oncology in English, Korean, Armenian, Spanish and more.

2. Education, Illustration Medical Advertising

Medically illustrated educational advertisementing is one of the best ways to market to through your employees, current customers and prospects. We all know how effective illustrations are for education. Here is a tip you can not overlook, position your cardiac program as the authority in care and
treatment within your market region. Are you customers English and Spanish
speaking?

Campaign should include both and other languages that fit you demographics for:

• Echocardiogram
• Catheterization
• Angioplasty
• Angioplasty- Stent
• Drug Eluting Stents
• Aortic Valve Replacement
• Coronary Artery Bypass Surgery
• Ablation
• Endoluminal- Graft

3. Prevention Educational Campaign

So your patients are not rocket scientists, medical doctors and not even English speaking. It starts with education to grow patient volume and revenues. Education through illustration is the medical way to market and advertise to the neophytes.  Medically illustrated educational advertisements support your program’s position and the need to be a leader. Medical marketing directed at prevention education is the key to reducing the risk of heart disease for your employees and your patients. They are available in all languages.

Campaign should include:

• The Heart
• Heart Attack
• Are You At Risk?
• Prevention is the Key
• Danger: The First Signs
• Modifiable Risk Factors
• Cardiac Risk Assessment

4. Live Better Educational Campaign

Medically illustrated educational advertisements should support your program’s position at adopting a healthy lifestyle to preventing heart disease and offer these campaigns in all languages.

Campaigns should include:

• Eat Healthy
• Exercise
• See Your Doctor
• Know Your Blood Pressure
• Moderate Consumption
• Relax
• Stop Smoking
• Know Your Ideal Weight

5. Definition Educational Campaign

Offer definitions of medical terms to enable the public to better understand the rapidly changing cardiac environment.

Campaigns should include:

• Angina
• Cardiac Arrest
• Arrhythmia
• Endarterectomy
• Myocardial Infarction
• Streptokinase
• Thrombolysis

6. Orthopaedic Educational Campaign

Medically illustrated educational advertisements can position your orthopaedic program as the authority within your market region.

Create a campaign that includes:

• Hip Replacement
• Knee Replacement
• Hip Testimonial
• Knee Testimonial
• We Care

7. Oncology Educational Campaign

Medically illustrated educational advertisements can position your oncology program as the authority within your
market region with a campaign that includes:

• Prevention/ Detection
• Breast Cancer
• Colorectal Cancer
• Lung Cancer
• Prostate Cancer

8. Cardiac Education Books

With an educational book series designed to explain specific procedures to patients and their families, this useful tool will bring awareness to your hospital staff, your physicians and your cardiac rehabilitation teams.

Offer these more than just English and Spanish, and Banahan.com can help with:

• Understanding Your Cardiac Catheterization
• Understanding Your Coronary Angioplasty
• Understanding Your Cardiac Surgery

9. Educational Medical Wallpaper

Wallpaper featuring medical illustrations are a contemporary and cost effective way to educate patients and their families. They promote good health and position your program as the authority in diagnosis and care. Make use of valuable educational real estate … your walls! Start small – the possibilities are endless.

10. CCAP (Corporate Cardiovascular Advocacy and Prevention)

Looking to reduce your health care costs associated with treating their employees and dependents who suffer from cardiovascular disease? A program like CCAP combines communication, internal advertising campaigns and traditional screenings over a 2-year period to increase awareness of an employee’s risk for heart disease, and the steps necessary to reduce those risks in the most efficient and cost effective manner.                                                                                                                 Educational Wall Art

Who Are We?

Banahan.Communications | medical marketing experts consists of a proven staff of professionals led by Jim & Paula Banahan who together have 36 years of healthcare consulting experience.

Where this top ten list  was implemented

• Mount Sinai Heart – New York, NY
• Saint Barnabas Health Care System – West Orange, NJ
• Glashow Orthopaedics – New York, NY
• Boston Scientific – Glens Falls, NY
• Lahey Clinic – Burlington, MA
• Arizona School of Dental Assisting – Scottsdale, AZ
• St. Peter’s Health Care Services – Albany, NY
• Benedictine Hospital – Kingston, NY
• The Institute for Peripheral Nerve Surgery – Boston, MA, Baltimore, MD & Tucson, AZ
• Lutheran Heart Hospital (Banner Health System) – Mesa, AZ
• Valley Lutheran Medical Center (Banner Health System) – Mesa, AZ
• Blue Cross Blue Shield of Arizona – Phoenix, AZ
• Arizona Heart Institute – Phoenix, AZ
• American Red Cross – Western, New England and North Central Regions
• Baptist Hospitals and Health Systems – Phoenix, AZ
• Barrow Neurological Institute – Phoenix, AZ
• Baylor Hospital – Dallas, TX
• Brookside Hospital – Nashua, NH
• Catholic Medical Center (Optima Health System) – Manchester, NH
• East Valley Regional Health System – Phoenix, AZ
• Heart Center at Arrowhead Community Hospital – Glendale, AZ
• Heart Center at Bullhead Community Hospital – Bullhead City, AZ
• Heart Institute at Retreat Hospital – Richmond, VA
• Heart Institute at St. Anthony’s – Crown Point, IN
• High Plains Heart Institute – Amarillo, TX
• Humana Hospital – Phoenix, AZ
• KRON Clinical Services – Raleigh-Durham, NC
• Merrimack Valley Physical Therapy – Manchester, NH
• Michael DeBakey Heart Institute – Kenosha, WI
• New Hampshire Heart Institute – Manchester, NH
• Ochsner Heart and Vascular Institute – New Orleans, LA
• Pain Management Center – Fort Worth, TX
• Pain Management Center – Little Rock, AR
• South West Regional Heart Institute – Houston, TX
• St. Joseph’s Center for Sports Medicine – Phoenix, AZ
• St. Joseph’s Hospital and Medical Center – Phoenix, AZ
• Sun City Physicians Care – Sun City, AZ

Follow this discussion on medical advertising materials on the web.

To learn more about how to leverage this top ten list to grow your patient volume and revenues, contact Banahan below, visit, www.Banahan.com or call us at 877-395-8901.

We wanted to share with you the latest syndicated educations marketing products for vascular and peripheral  vascular programs from Banahan Communications | Educational Medical Marketing.  The creative is called, “Vascular Man and Woman”. 

Branded with your logo, these products target:

•  - Referring Physician Offices and Patient Examination Rooms
•  - Intra-hospital and Clinic Examination Rooms
•  - Primary and Secondary Service Area Facilities

The following is what is available upon request and represent items from the product line:

1. Full Color Wall Poster for Patient Exam Rooms.  The 2’x3’ posters feature medical illustrations of the vascular system on both male and female boomer-generation models.  The laminated finish allows individual patient issue areas to be circled in the exam room during patient teaching and then erased in preparation for the following patient visit.
2. Full Color Tablets for Patient Reference.  The 8”x11” tablets have 50 sheets each, identical to the vascular male and female posters.  The physician or nurse can write specific patient information on the vascular teaching tool that is taken home with the patient.

Both the posters and tablets are customized with the (NAME OF ORGANIZATION) brand
and contact information. 

Please take a look at the enclosed price list for these products.   We will be pleased to
answer any questions and assist you with placing an order:

• via telephone, (602) 395-8900
• on our website, www.IncreaseVascularVolume.com
• via Fax, Price List Order Form

We look forward to assisting you in your efforts to increase the vascular volume at (NAME OF ORGANIZATION).

Sincerely,

James W. Banahan
President
Banahan Communications | Medical Marketing Agency