Power your medical marketing and advertising with web video and online marketing, especially for medical procedures. You have the ability to reach millions. If over 60% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a must when education is necessary to your marketing message. Web video for marketing medical procedures makes healthcare advertising work.

How does web video work?
In this case, over an hour of video was turned into 10 short videos based on an interview featuring Dr. David B. Samadi M.D. and Dr. Simon Hall M.D. of Mt. Sinai Hospital on topics pertaining to prostate cancer, biopsy exams and questions like, “Is a prostate biopsy necessary and frequency of prostate biopsy”.

Each video was created based on the our keyword research in referencing the online conversation around prostate cancer. We then referenced the most relevant search terms and published each video into the most relevant online marketing channels. Through our expertise of keyword research, search engine marketing (and optimization) and the power of syndicating these videos to the top video web sites, blogs and social networking sites, these 10 videos were each promoted to up to 50 unique marketing channels.

What were the results?
In less than 30 days the 10 videos were viewed over 2,600 times from the 13 channels tracked. Now after 3 months the videos have been viewed over 8,900 times. Through our online marketing and syndication process, additional web sites and blogs have picked up and published these videos to further the online reach and increases viewership and branding. Here are some of the rankings that have been established in Google (note that there are multiple rankings in Google sometime securing results 1 through 8 for the keywords we targeted).

Search Term with Web Video and Google Rank for Term
safe to have sex after prostate radiation 1 2 3 8 9
does frequency of sex influence rate of prostate cancer 1 3 10 11
incidence of prostate cancer in early 40′s 1
Bleeding with prostatectomy 1 2 3 4 5 6 7 8
Evolution Of Prostatectomy 1 2 3 4 5 6 7 9
prostate biopsy exam 4 5 13
robotic prostatectomy recovery 5 6 12 13 14 15 16 17
Overview Of the Robotic Prostatectomy 6 7 9 12 13 14 15
prostate sonogram/biopsy and sex 8 15 16 17
frequency of prostate biopsy 8 10 11 12 14 15 16 17
post prostate biopsy pain 8 11
cryogenic prostate surgery 8 16 17 18
robotic prostatectomy anesthesia problems 9 10 11 12 13 14 15 17
davinci robotic prostatectomy testimonials 10 11 12 13 14 15 16 19

What is the demographic audience that web video reaches?
Many question whether web video will reach their target market demographic. With over 1 and a half years of tracking demographic data on web sites like YouTube.com, the median age of viewers has risen sharply. In addition, the average income and education of video viewers is well above the U.S. average. Here are the current statistics:

AGE
18% are 60+
28% are 50+
45% are 40+
54% are 35+
62% are 30+
70% are 25+

INCOME
$45-60k = 57%
$60-75k = 48%
$75-100 = 36%
$100-125 = 27%
$125+ = 19%

EDUCATION
Associate Degree = 54%
Bachelor = 48%
Graduate = 18%

RACE
Caucasion = 62%
Hispanic = 20%
Asian = 7%
Afr. Am. = 3%
Other = 8%

Summary
Let’s face it, people prefer pictures and video over reading when it comes to the Internet. Technical topics are the norm in the medical field and the power of video is unmatched when the right marketing plan is created and implemented. Medical professionals, health care providers and medical related businesses should leverage the power of web video to drive traffic and create brand awareness for your business.

If you are a medical professional, health care provider or a medical related business that is not leveraging the power of web video like this example, please contact the medical marketing experts, www.Banahan.com, for more information on how to leverage your business message through web video and reach thousands within the first 30 days.