Archive for February, 2009

Marketing Medical Procedures and Medical Marketing Kits

Sunday, February 15th, 2009

medical-device-marketing

Here is an example of marketing medical procedures using medical marketing kits. In this case there are multiple angles to the marketing message:

  1. Patient Problem: Eliminating  Leg Pain
  2. Business Need 1: Medivcal device marketing “Major medical device Tool Carves Out Major Blockages
  3. Business Need 2: Attract new patients from known need “Pain So Great You Can Barely Walk”

Medical Marketing message to patients and prospects: If you have the kind of pain that makes it difficult to walk even very short distances, you know how disabling peripheral vascular disease (PVD) can be. PVD  occurs when there is a blockage in the arteries in the legs. When a blockage occurs, the blood’s ability to circulate is reduced. The legs don’t receive enough oxygen rich blood to function properly. The result is a significant amount of discomfort for the patient. Pain that is often so great that even walking to the end of the driveway is unbearable.

New Less Invasive Procedures
In the past, opening an artery meant cutting through skin, fat and muscle and into the artery itself—major surgery. Today, there’s often a better way to relieve symptoms and lower your risk for major problems.

Expert Clinical Technology

At The Christ Hospital Vascular Center, a miniature device enters an artery through a small incision. In minutes, this tiny tool can be at the blockage site, cutting plaque, clearing a path for restored blood flow. Today’s technology is changing the treatment of heart and blood vessel disease, away from surgery toward less traumatic treatments. For our patients, these new methods offer more comfort, more convenience, and quicker recoveries.

Call to Action: To learn more about the use of this and other less-invasive techniques including stenting, angioplasty, plaque excision and laser to treat peripheral vascular disease, call for information.

Our Call to Action: Times are tight and so are marketing medical procedures using medical marketing kits in multiple languages it smart marketing. This does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.

Spend Less Money With Medical Marketing and Increase Volume

Sunday, February 8th, 2009

Medical marketing and education go hand in hand. With the right medical marketing partner and the right educational tools, growing your patient volume and reaching new markets can be realized quickly and continuously.

For example, how do you take advantage of one of the fastest growing areas in heathcare, vascular disease and vascular care? How do you build your heart and vascular marketing program on a budget?

Internal Medical Marketing
The best and most effective place to start a marketing campaign to increase awareness is right in your own backyard. Most hospitals overlook their best marketing vehicles, their employees. The right medical marketing company not only understands this but will have created a internal marketing campaign that any hospital can use to grow awareness for their patient volume. For example, Banahan Communications created an internal marketing campaign with medical marketing materials that offers free heart screening for all healthcare employees. The results of this campaign show that 33% of all employees take the free heart test. From here, word of mouth marketing and viral marketing take hold.

Demographic Targeting – Ethnic Marketing – Hispanic Marketing
Hispanic marketing for medical practices and hospitals is one of the fastest growing markets to reach. Zip code analysis combined with a proven set of marketing tools called syndicated medical ads can help hospitals quickly launch the most cost effective marketing campaign…in days. Again, with the right medical marketing company, it can be as simple as just sending in your logo. (See Banahan.com for more information)

Low Cost Creative with High Impact

Times are tight and so are marketing budgets but this does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.

medical device marketing

medical device marketing