We feel a medical marketing agency that provides specialization through developing, building and marketing Cardiac Programs in Heart Institutes and Heart Centers is the right approach for creating unique partnerships that link clinical expertise with marketing to better service the cardiovascular market segment.

With a track record of notable successes throughout the United States, Banahan Communications is uniquely qualified to implement new programs and strategies, enhance services, implement business development campaigns and facilitate contemporary payer/provider relationships.

In the presentation below are examples of our medical marketing and advertising kits that increase the effectiveness  of healthcare marketing campaigns while reducing the overall costs and time to implement. Learn more by calling 877.395.8901 or visit the medical marketing experts at Banahan.com.

“We are starting to hear bright spots in the economy and that a recovery is eminent. If your business is like ours, you want to take action today when the right solution is presented.” - Jim Banahan

We have assembled the top ten ideas for health care providers to grow your patient volume and revenues through medical advertising materials and medical illustrations. Since 1986 we have consulted with cardiovascular, neurological, orthopaedic and oncologic centers of excellence. The outcomes of increasing patient volume, revenues, awareness and preference for your products and services are the common goal we strive towards. As experienced strategic planners, marketers, advertisers and public/community relations professionals, our campaigns will increase your patient volume and revenues.

Armenian syndicated medial advertising

Why are we so confident? Three words…education illustration medical. We pioneered the use of medical illustrations and descriptive copy that provide education for urban as well as rural communities. More importantly, our efforts consistently position our clients as the authority in their respective service area. We are constantly developing innovative methods to drive patient volume and educate communities.

A patient is a member and is an employee. If the hospital, health insurer and employer all communicate together - with the same educational information and graphics, savings occur faster and more efficiently. We believe the more you know about heart disease the better prepared you are to prevent it.

Looking for a problem solver who can increase patient volume and enhance your market position? Here are ten proven methods for growing your healthcare business:

1. Syndicated Medial Advertising

Advertising is the most efficient way to educate current and potential patients about your product lines and/or services you offer. With syndicated medical advertising, you get a custom campaign with proven results that are ready for use TODAY. By simply personalizing them with your logo and brand identification, syndicated medical advertising campaigns:

• Are customized to your specialties/needs
• Are customized to your specific market region
• Position your program as the leading authority
• Promote positive community education and awareness
• Develop physician and self referrals simultaneously
• Increase utilization of ancillary services

Offer these cost effective syndicated campaigns in cardiology, orthopaedics and oncology in English, Korean, Armenian, Spanish and more.

2. Education, Illustration Medical Advertising

Medically illustrated educational advertisementing is one of the best ways to market to through your employees, current customers and prospects. We all know how effective illustrations are for education. Here is a tip you can not overlook, position your cardiac program as the authority in care and
treatment within your market region. Are you customers English and Spanish
speaking?

Campaign should include both and other languages that fit you demographics for:

• Echocardiogram
• Catheterization
• Angioplasty
• Angioplasty- Stent
• Drug Eluting Stents
• Aortic Valve Replacement
• Coronary Artery Bypass Surgery
• Ablation
• Endoluminal- Graft

3. Prevention Educational Campaign

So your patients are not rocket scientists, medical doctors and not even English speaking. It starts with education to grow patient volume and revenues. Education through illustration is the medical way to market and advertise to the neophytes.  Medically illustrated educational advertisements support your program’s position and the need to be a leader. Medical marketing directed at prevention education is the key to reducing the risk of heart disease for your employees and your patients. They are available in all languages.

Campaign should include:

• The Heart
• Heart Attack
• Are You At Risk?
• Prevention is the Key
• Danger: The First Signs
• Modifiable Risk Factors
• Cardiac Risk Assessment

4. Live Better Educational Campaign

Medically illustrated educational advertisements should support your program’s position at adopting a healthy lifestyle to preventing heart disease and offer these campaigns in all languages.

Campaigns should include:

• Eat Healthy
• Exercise
• See Your Doctor
• Know Your Blood Pressure
• Moderate Consumption
• Relax
• Stop Smoking
• Know Your Ideal Weight

5. Definition Educational Campaign

Offer definitions of medical terms to enable the public to better understand the rapidly changing cardiac environment.

Campaigns should include:

• Angina
• Cardiac Arrest
• Arrhythmia
• Endarterectomy
• Myocardial Infarction
• Streptokinase
• Thrombolysis

6. Orthopaedic Educational Campaign

Medically illustrated educational advertisements can position your orthopaedic program as the authority within your market region.

Create a campaign that includes:

• Hip Replacement
• Knee Replacement
• Hip Testimonial
• Knee Testimonial
• We Care

7. Oncology Educational Campaign

Medically illustrated educational advertisements can position your oncology program as the authority within your
market region with a campaign that includes:

• Prevention/ Detection
• Breast Cancer
• Colorectal Cancer
• Lung Cancer
• Prostate Cancer

8. Cardiac Education Books

With an educational book series designed to explain specific procedures to patients and their families, this useful tool will bring awareness to your hospital staff, your physicians and your cardiac rehabilitation teams.

Offer these more than just English and Spanish, and Banahan.com can help with:

• Understanding Your Cardiac Catheterization
• Understanding Your Coronary Angioplasty
• Understanding Your Cardiac Surgery

9. Educational Medical Wallpaper

Wallpaper featuring medical illustrations are a contemporary and cost effective way to educate patients and their families. They promote good health and position your program as the authority in diagnosis and care. Make use of valuable educational real estate … your walls! Start small - the possibilities are endless.

10. CCAP (Corporate Cardiovascular Advocacy and Prevention)

Looking to reduce your health care costs associated with treating their employees and dependents who suffer from cardiovascular disease? A program like CCAP combines communication, internal advertising campaigns and traditional screenings over a 2-year period to increase awareness of an employee’s risk for heart disease, and the steps necessary to reduce those risks in the most efficient and cost effective manner.                                                                                                                 Educational Wall Art

Who Are We?

Banahan.Communications | medical marketing experts consists of a proven staff of professionals led by Jim & Paula Banahan who together have 36 years of healthcare consulting experience.

Where this top ten list  was implemented

• Mount Sinai Heart – New York, NY
• Saint Barnabas Health Care System – West Orange, NJ
• Glashow Orthopaedics – New York, NY
• Boston Scientific – Glens Falls, NY
• Lahey Clinic – Burlington, MA
• Arizona School of Dental Assisting – Scottsdale, AZ
• St. Peter’s Health Care Services – Albany, NY
• Benedictine Hospital – Kingston, NY
• The Institute for Peripheral Nerve Surgery – Boston, MA, Baltimore, MD & Tucson, AZ
• Lutheran Heart Hospital (Banner Health System) - Mesa, AZ
• Valley Lutheran Medical Center (Banner Health System) – Mesa, AZ
• Blue Cross Blue Shield of Arizona – Phoenix, AZ
• Arizona Heart Institute – Phoenix, AZ
• American Red Cross – Western, New England and North Central Regions
• Baptist Hospitals and Health Systems – Phoenix, AZ
• Barrow Neurological Institute – Phoenix, AZ
• Baylor Hospital – Dallas, TX
• Brookside Hospital – Nashua, NH
• Catholic Medical Center (Optima Health System) – Manchester, NH
• East Valley Regional Health System – Phoenix, AZ
• Heart Center at Arrowhead Community Hospital – Glendale, AZ
• Heart Center at Bullhead Community Hospital – Bullhead City, AZ
• Heart Institute at Retreat Hospital – Richmond, VA
• Heart Institute at St. Anthony’s – Crown Point, IN
• High Plains Heart Institute – Amarillo, TX
• Humana Hospital – Phoenix, AZ
• KRON Clinical Services – Raleigh-Durham, NC
• Merrimack Valley Physical Therapy – Manchester, NH
• Michael DeBakey Heart Institute – Kenosha, WI
• New Hampshire Heart Institute – Manchester, NH
• Ochsner Heart and Vascular Institute – New Orleans, LA
• Pain Management Center – Fort Worth, TX
• Pain Management Center – Little Rock, AR
• South West Regional Heart Institute – Houston, TX
• St. Joseph’s Center for Sports Medicine – Phoenix, AZ
• St. Joseph’s Hospital and Medical Center – Phoenix, AZ
• Sun City Physicians Care – Sun City, AZ

Follow this discussion on medical advertising materials on the web.

To learn more about how to leverage this top ten list to grow your patient volume and revenues, contact Banahan below, visit, www.Banahan.com or call us at 877-395-8901.

Nestled in the heart of one of the most diverse communities in Los Angeles, is a hospital which has achieved good success with the help of medical marketing company, the Hollywood Presbyterian Medical Center (HPMC) which is reaching out to families throughout the city with a promise to be their trusted home away from home; a place that is comfortable and secure, night and day, rain or shine.

Keeping up with the current medical marketing trend, Jim Banahan, the Vice President of Marketing and Community Relations at HPMC said “We are building a relationship with our community based on the simple principle of trust. But for the community to trust HPMC, it needs to build a relationship with us first … to get to know who we are.”

Earlier this year, the hospital (via telephonic research) asked the many diverse communities living within 5-miles of the hospital if they would like to know more about Hollywood Presbyterian and the many health services it offers the community. “They said yes,” Banahan said.

Based on that answer, the hospital has been reaching out to the community, unlike any other health care facility in the region, by taking its simple message directly to the people of Los Angeles.

“Rather than making them come to us, we went out to them,” said Banahan. “We made it as easy as possible for people in our community to learn about our physicians, nurses and programs by going to the streets, to where the population congregates and commutes.”

For the last few months, the hospital has been adorning the streets of Hollywood with HPMC panels that promote family care and healthy living. Appearing at bus-stops throughout the community, these panels present images of Hollywood Presbyterian physicians, nurses and patients that highlight the hospital’s dedication to improving the health and welfare of all the residents of Los Angeles.

“Every panel is tailored to the community it serves,” said Banahan, adding that the panels in Little Armenia are in Armenian, those in Korea Town are in Korean, while Spanish language panels are located throughout the entire region surrounding the hospital.

HPMC has also been increasing awareness of its name and mission below the streets of LA, utilizing the subway system to transform one of the largest transportation hubs in the city into an informative environment where commuters can get better acquainted with the hospital’s audacious goal of becoming the most trusted medical center by 2012.

“The hospital displayed its message on every media space within the subway station at Downtown’s 7th and Figueroa Metro terminal, enhancing the experience with specialized displays highlighting the diverse character of the Hollywood Presbyterian family,” said Les Harrison of CBS Outdoor, who coordinated the effort with HPMC.

The 7th and Figueroa station connects Los Angeles to Long Beach and serves the largest volume of commuters in the MTA system. The expansive ad space allowed the hospital to share a variety of messages to riders during a single visit.
The campaign’s goal is to introduce the community to the hospital’s friendly atmosphere by using its own staff and physicians to spread the message. “We photographed ourselves for the ad banners, using life size images of our nurses, physicians and patients,” Banahan said. “We’re honest, open and use real people to express our dedication of quality, trust and family.”

“Trust is the key ingredient in choosing a hospital and we want to earn the right to be the most trusted hospital in town,” Banahan said. “Educating the public about our commitment to quality care and safety is the first step in building a bond.”

Follow this discussion on medical marketing company on the web.

Looking for a problem solver who can increase patient volume and enhance your market position? Campaigns that connect with your community and that have grass roots orgins starting with your employees is something Banahan Communications  Medical Marketing Agency excels at.

Website: www.Banahan.com
Email: jim@banahan.com
Phone: 602.395.8900
Toll Free: 877.395.8901
Fax: 602-395 8912

Dear Healthcare Provider:

We wanted to share with you the latest syndicated educations marketing products for vascular and peripheral  vascular programs from Banahan Communications | Educational Medical Marketing.  The creative is called, “Vascular Man and Woman”. 

Branded with your logo, these products target:

•  - Referring Physician Offices and Patient Examination Rooms
•  - Intra-hospital and Clinic Examination Rooms
•  - Primary and Secondary Service Area Facilities

The following is what is available upon request and represent items from the product line:

1. Full Color Wall Poster for Patient Exam Rooms.  The 2’x3’ posters feature medical illustrations of the vascular system on both male and female boomer-generation models.  The laminated finish allows individual patient issue areas to be circled in the exam room during patient teaching and then erased in preparation for the following patient visit.
2. Full Color Tablets for Patient Reference.  The 8”x11” tablets have 50 sheets each, identical to the vascular male and female posters.  The physician or nurse can write specific patient information on the vascular teaching tool that is taken home with the patient.

Both the posters and tablets are customized with the (NAME OF ORGANIZATION) brand
and contact information. 

Please take a look at the enclosed price list for these products.   We will be pleased to
answer any questions and assist you with placing an order:

• via telephone, (602) 395-8900
• on our website, www.IncreaseVascularVolume.com
• via Fax, Price List Order Form

We look forward to assisting you in your efforts to increase the vascular volume at (NAME OF ORGANIZATION).

Sincerely,

James W. Banahan
President
Banahan Communications | Medical Marketing Agency

Healthcare reputation management can be a challenge for small facilities trying to expand beyond their local markets. But it can be done.

This article is from Healthcare Leaders Media by Gienna Shaw - Editor’s note: This is the second of two articles on improving your healthcare organization’s reputation. Last month’s story focused on improving your local relationships. This month’s article explores how to expand into broader markets.

Brand-name hospitals attract patients from all over the world, garnering widespread media attention for their high-profile cases and quietly treating the rich and famous. Many smaller hospitals may not have the name recognition of those larger organizations, but that doesn’t mean they can’t break out of their regional markets.

On the rural coast of Maine, about a four-hour drive from Boston, a 25-bed critical-access hospital has built a national and international reputation for its speech pathology services. Waldo County General Hospital in Belfast has eight speech pathologists on staff, making it one of the largest providers of that service in the state. And they treat patients from all over the world.

“When people hear about this, they say, ‘Holy mackerel, how do you do that?’” says Michael Towey, a voice specialist/speech language pathologist at Waldo’s Voice & Swallowing Center.

The organization has built its program with technology, partnerships, outreach to international audiences, and a laserlike focus on a niche market. “What drives our service here is we focus on what we can be best at, what we really like to do, and what the economic drivers are—that triangle,” Towey says.

In fact, says Jim Banahan, president of Banahan Communications, a healthcare marketing consultancy based in Phoenix, AZ, expanding your market isn’t that difficult or expensive.

“It’s inappropriate not to budget for secondary and tertiary marketing, even if it’s $1,000 and you have a Web presence internationally,” he says. Translating your Web site into several different languages, for example, costs about $4,000 and is a quick way to reach broad audiences.

Hollywood Presbyterian Medical Center in Los Angeles translated its site into several languages, including Spanish and Korean. Another inexpensive tactic: Link exchanges with other sites, such as foreign embassies.

Since taking those two small steps, the hospital’s site gets hits from some 16 different countries. Admittedly, Los Angeles is already a destination spot for international travelers, as are New York, Miami, Houston, and Chicago. But, as Waldo County General Hospital proves, you don’t have to be in a major market to attract medical tourists.

“Does it mean a large chunk of business? Probably not,” says Banahan. “But yet it’s that periphery that can make or break your financial year, your volume year. Especially with certain service lines—cardiovascular in particular.”

For Waldo County General Hospital, building a national and international reputation was a little more involved. Among their tactics:

Technology: The hospital has made a “substantial investment” in equipment and training. It provides fiber optic, endoscopic imaging that allows specialists to look at patients’ vocal folds, for example. The hospital also uses technology that allows staff to treat patients remotely, which it uses to treat voice disorders for telemarketers and other professionals across the country.

Partnerships: The hospital formed a partnership with an agency that works with daycares and preschools in several different communities. It partnered to get a grant and now consults with schools to provide language and literacy consulting and teacher training.

Training: Specialists travel frequently to share their expertise with others in the field. Towey calls it “an investment in intellectual capital.” It also helps build relationships—and referral business. “We now can connect with people anywhere in the world and provide that service.”

Reputation: “I have relationships now with people as a result of the national work we’ve done in different parts of the country,” Towey says. “We can get on the phone and get in touch with someone—they take our call. It creates greater access to the really cutting-edge and absolute most current technology and treatment approaches.”

Hard work: The hospital’s success didn’t happen overnight. “We established our credibility and our credentials within our own community. From a marketing perspective . . . if anyone wants to compete with us, they’re really going to have to hustle to get on the same level as us.”

Learn more about managing your reputation in healthcare at www.Banahan.com | medical marketing agency or call (602) 395-8900.

Power your medical marketing and advertising with web video and online marketing, especially for medical procedures. You have the ability to reach millions. If over 60% of all online viewers are in places like YouTube.com and other top social networks, your company needs to be there too. Viral marketing is a must when education is necessary to your marketing message. Web video for marketing medical procedures makes healthcare advertising work.

How does web video work?
In this case, over an hour of video was turned into 10 short videos based on an interview featuring Dr. David B. Samadi M.D. and Dr. Simon Hall M.D. of Mt. Sinai Hospital on topics pertaining to prostate cancer, biopsy exams and questions like, “Is a prostate biopsy necessary and frequency of prostate biopsy”.

Each video was created based on the our keyword research in referencing the online conversation around prostate cancer. We then referenced the most relevant search terms and published each video into the most relevant online marketing channels. Through our expertise of keyword research, search engine marketing (and optimization) and the power of syndicating these videos to the top video web sites, blogs and social networking sites, these 10 videos were each promoted to up to 50 unique marketing channels.

What were the results?
In less than 30 days the 10 videos were viewed over 2,600 times from the 13 channels tracked. Now after 3 months the videos have been viewed over 8,900 times. Through our online marketing and syndication process, additional web sites and blogs have picked up and published these videos to further the online reach and increases viewership and branding. Here are some of the rankings that have been established in Google (note that there are multiple rankings in Google sometime securing results 1 through 8 for the keywords we targeted).

Search Term with Web Video and Google Rank for Term
safe to have sex after prostate radiation 1 2 3 8 9
does frequency of sex influence rate of prostate cancer 1 3 10 11
incidence of prostate cancer in early 40’s 1
Bleeding with prostatectomy 1 2 3 4 5 6 7 8
Evolution Of Prostatectomy 1 2 3 4 5 6 7 9
prostate biopsy exam 4 5 13
robotic prostatectomy recovery 5 6 12 13 14 15 16 17
Overview Of the Robotic Prostatectomy 6 7 9 12 13 14 15
prostate sonogram/biopsy and sex 8 15 16 17
frequency of prostate biopsy 8 10 11 12 14 15 16 17
post prostate biopsy pain 8 11
cryogenic prostate surgery 8 16 17 18
robotic prostatectomy anesthesia problems 9 10 11 12 13 14 15 17
davinci robotic prostatectomy testimonials 10 11 12 13 14 15 16 19

What is the demographic audience that web video reaches?
Many question whether web video will reach their target market demographic. With over 1 and a half years of tracking demographic data on web sites like YouTube.com, the median age of viewers has risen sharply. In addition, the average income and education of video viewers is well above the U.S. average. Here are the current statistics:

AGE
18% are 60+
28% are 50+
45% are 40+
54% are 35+
62% are 30+
70% are 25+

INCOME
$45-60k = 57%
$60-75k = 48%
$75-100 = 36%
$100-125 = 27%
$125+ = 19%

EDUCATION
Associate Degree = 54%
Bachelor = 48%
Graduate = 18%

RACE
Caucasion = 62%
Hispanic = 20%
Asian = 7%
Afr. Am. = 3%
Other = 8%

Summary
Let’s face it, people prefer pictures and video over reading when it comes to the Internet. Technical topics are the norm in the medical field and the power of video is unmatched when the right marketing plan is created and implemented. Medical professionals, health care providers and medical related businesses should leverage the power of web video to drive traffic and create brand awareness for your business.

If you are a medical professional, health care provider or a medical related business that is not leveraging the power of web video like this example, please contact the medical marketing experts, www.Banahan.com, for more information on how to leverage your business message through web video and reach thousands within the first 30 days.

Here is an example of marketing medical procedures using medical marketing kits. In this case there are multiple angles to the marketing message:

1. Patient Problem: Eliminating  Leg Pain
2. Business Need 1: Medivcal device marketing “Major medical device Tool Carves Out Major Blockages
3. Business Need 2: Attract new patients from known need “Pain So Great You Can Barely Walk”

Medical Marketing message to patients and prospects: If you have the kind of pain that makes it difficult to walk even very short distances, you know how disabling peripheral vascular disease (PVD) can be. PVD  occurs when there is a blockage in the arteries in the legs. When a blockage occurs, the blood’s ability to circulate is reduced. The legs don’t receive enough oxygen rich blood to function properly. The result is a significant amount of discomfort for the patient. Pain that is often so great that even walking to the end of the driveway is unbearable.

New Less Invasive Procedures
In the past, opening an artery meant cutting through skin, fat and muscle and into the artery itself—major surgery. Today, there’s often a better way to relieve symptoms and lower your risk for major problems.

Expert Clinical Technology

At The Christ Hospital Vascular Center, a miniature device enters an artery through a small incision. In minutes, this tiny tool can be at the blockage site, cutting plaque, clearing a path for restored blood flow. Today’s technology is changing the treatment of heart and blood vessel disease, away from surgery toward less traumatic treatments. For our patients, these new methods offer more comfort, more convenience, and quicker recoveries.

Call to Action: To learn more about the use of this and other less-invasive techniques including stenting, angioplasty, plaque excision and laser to treat peripheral vascular disease, call for information.

Our Call to Action: Times are tight and so are marketing medical procedures using medical marketing kits in multiple languages it smart marketing. This does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.

Medical marketing and education go hand in hand. With the right medical marketing partner and the right educational tools, growing your patient volume and reaching new markets can be realized quickly and continuously.

For example, how do you take advantage of one of the fastest growing areas in heathcare, vascular disease and vascular care? How do you build your heart and vascular marketing program on a budget?

Internal Medical Marketing
The best and most effective place to start a marketing campaign to increase awareness is right in your own backyard. Most hospitals overlook their best marketing vehicles, their employees. The right medical marketing company not only understands this but will have created a internal marketing campaign that any hospital can use to grow awareness for their patient volume. For example, Banahan Communications created an internal marketing campaign with medical marketing materials that offers free heart screening for all healthcare employees. The results of this campaign show that 33% of all employees take the free heart test. From here, word of mouth marketing and viral marketing take hold.

Demographic Targeting - Ethnic Marketing - Hispanic Marketing
Hispanic marketing for medical practices and hospitals is one of the fastest growing markets to reach. Zip code analysis combined with a proven set of marketing tools called syndicated medical ads can help hospitals quickly launch the most cost effective marketing campaign…in days. Again, with the right medical marketing company, it can be as simple as just sending in your logo. (See Banahan.com for more information)

Low Cost Creative with High Impact

Times are tight and so are marketing budgets but this does not mean your marketing dollars can’t achieve better results, even if the budget is less. Need help with medical device marketing? With syndicated medical advertising from medical marketing company Banahan Communications, quality marketing and advertising is cost effective and delivers the results.

medical device marketing